Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such […]
15 Applications of Artificial Intelligence in Marketing Read More »
Email has worked for several decades. People send emails daily, making it a great channel to reach customers. And it still works well. The only problem is that it’s working less well with each passing year. Live chat and chatbots, on the other hand, are gaining steam. In fact, BigCommerce says that they are the future
Email Marketing vs. Chatbot Marketing: The Ultimate Showdown Read More »
Customers are the lifeblood of your business, so it makes sense that they should also be the motivating factor behind any major business decisions. Adding a new customer communication channel can seem like great business sense, either to embrace a new section of customers, or deflect from other channels. And customers themselves may be vocal
Top Types of Customer Communication Channels Read More »
Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is getting more and more difficult for brands, as customer expectations change. Consumers now want instant service that offers fast results, which means brands need to
Customers expect brand responses on social within 30 minutes Read More »
An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and
5 ways to utilize chatbots for a better customer experience Read More »
Personal Chatbots Are Going To Put The Social Back In Social Media One of the hottest digital marketing trends over the past 18 months has been the rise of chatbots. These are essentially very clever snippets of code that enable marketers to automate certain everyday processes that used to require humans. The big question, of
Personal Chatbots Are Going To Put The Social Back In Social Media Read More »
eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book. And when it comes to marketing, apart from a few juggernauts like J.K Rowling (more on her later), not many authors receive the investment or resources needed for large scale digital or
Will the chatbot novel become a new trend for book publishers? Read More »
At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest
How KLM uses social media as “R&D lab” for customer-centric innovation Read More »
The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little
The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers Read More »
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans. Let’s look at some of what Davies shared with the audience. First some stats TOBi is delivering: conversion
Vodafone’s chatbot is delivering double the conversion rate of its website Read More »
