With the New Year behind us and a new year in front of us, it’s time to look at ways to improve the ecommerce experience for consumers. If 2018 taught us anything, it’s that mobile and omnichannel are table stakes for merchants looking to keep customers happy and retain them over the long haul. Easier […]
Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases. According to a study conducted by ecommerce fraud prevention firm Forter and OnePoll, American shoppers only purchase 58% of the items they add to their shopping carts. That might not come as
American shoppers abandon nearly half of the items they add to cart: study Read More »
In an effort to drive sales this holiday shopping season, major retailers with brick-and-mortar footprints are increasingly altering their offline strategies. For example, in the run-up to the biggest sales period of the year, Walmart, Target and Kohl’s have all launched mobile checkout offerings that allow employees to speed the process by which customers pay
To drive sales, retailers are changing their brick-and-mortar strategies Read More »
