Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school. “When I was in middle school, I went from an average size kid to a big kid,” Jeff explains. “I got picked on quite a bit. Playing […]
Marketers Must Pick Up the Video Camera – Here’s How Read More »
Before breakfast, I check my Facebook and LinkedIn newsfeeds for a quick synopsis of the day. As I jump in the shower, I hit “download” on a recommended movie on Netflix, knowing I have a long flight this evening. While wolfing down my cereal, I click once to buy a gift for a friend’s birthday
How Artificial Intelligence Can Drive Content Marketing Strategy Read More »
Editor’s note: Andy Vale is a former content manager at Audiense. No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and audience reaction can be tough to predict, risk aversion is a high-stakes science. After a career filled with major writing credits
Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program. But finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced
The content marketing industry is flooded with “rock stars,” and this has led many to think a content marketing strategy is about individual prowess. But this couldn’t be further from the truth. Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. Jolie Miller, content strategy and acquisitions leader at
How to Build a High-Performance Content Marketing Team Read More »
According to the famous 1993 New Yorker cartoon, “On the internet, nobody knows you’re a dog.” Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media. Watch your step. It’s a minefield! “Authenticity” has become one of those marketing
Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun. Mihaly Csikszentmihalyi This book is a fantastic reminder of how to recognize joy in the work we do. If we are in “flow,” we are engaging
Summer Book Recommendations from Content Marketers Read More »
While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers. CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those
Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media channels and weather blogs. Taking a job as a social media specialist with Atlanta-based The Weather Channel was a natural transition for her. “The Weather Channel is a dream job for a weather
