Christmas & Digital Marketing

Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments

Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing nearly 30 percent of the online sales market for the day. Not only was it a big day for sales, but Amazon also saw its biggest single day of ad investments on Cyber Monday,

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Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads

Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads Read More »

Optimize your holiday marketing dollars – long after the Christmas lights dim

E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday were up 16.8 percent year over year in 2017 — making it the largest online shopping day in US history. (Mobile sales cracked a record $2 billion on Cyber Monday.) Online sales

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