It may come as a surprise, but the ‘holiday marketing season’ isn’t only during Christmas – it actually lasts all year long. This is because we have seasonal, recurring global marketing opportunities – almost every few months. This includes the Super Bowl, Valentine’s Day, Easter, and even the Back-to-School momentum in September to promote our […]
13 Holiday Marketing Campaigns to Draw Inspiration from for 2020 Read More »
The holiday season is a fun and exciting time for most people. For many retailers, of course, it’s also much, much more. It’s the make-or-break moment for the entire year. With all that pressure, it can be a challenge for retailers to step back and come up with effective ways to make the most of
The 12 Days of Christmas Retail Read More »
From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue. So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists
How marketers can beef up their email lists before Christmas Read More »
The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017. In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last
How to Use PPC Advertising to Get the Most Out of the Holidays Read More »
