Christopher S. Penn

5 Reasons Why Your CMO Needs Artificial Intelligence Now

Do you know why your CMO needs artificial intelligence NOW? Because:CMOs must show measurable financial results for the budget they invested!  Wonder how AI relates to financial results? I’m not surprised since the answer may not be obvious. With an ever-increasing number of smart devices, apps and methods, consumers have more and more ways to […]

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The Definitive Solopreneur Content Curation Guide

Are you a business or marketing team of one worried about your business’s visibility in today’s content-filled world? Don‘t sweat it! Use content curation to keep your brand visible on existing owned, social, and third party media even if your resources are limited. Content curation assembles, selects, categorizes, comments on, and presents the most relevant

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. True content curation requires

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How To Use 2018 B2B Content Marketing Trends To Improve Results

2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research

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