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SG Google to Compress Display Ads with Brotli Same Algorithm Used in AMP

Google Now Compressing Display Ads with Brotli

accelerated mobile pages, ad formats, algorithm, AMP, AMP Ads Initiative, Brotli, browser, Chrome, data compression, E-Commerce, file size, Google Display Ads, gzip, load speed, Microsoft Edge, Newsrooms, reduce file size, Safari, SEO BLOG, Zopli algorithm /

Google just announced that it will now be compressing Google Display Ads with Brotli. Brotli, for those of you who don’t know, is an open-source data compression algorithm that compresses file size better than gzip. Google introduced the compression algorithm in 2015 and has been instrumental in boosting the load speed in Accelerated Mobile Pages (AMP) by […]

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How to Set Up a High-Converting Facebook Retargeting Campaign

Add to Cart, BigCommerce, boost sales, campaign audience, cart abandonment, checkout page, Chrome, conversion goal, conversion rates, conversions, create an ad, customers, Digital Marketing, e-commerce retailers, effective retargeting campaign, Facebook Pixel, Facebook PixelHelper, Facebook Retargeting Campaign, Google Tag Manager, high-converting, magento, news feed, online shoppers, products, Purchase Complete, retargeting, Segment, SEO BLOG, shopify, target audience, thank you page, track visitors, traffic, traffic goal, URL parameters, Wix, WooCommerce /

Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers,

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