churn rate

Why is Customer Churn Persistently High Regardless of Companies’ Sustained Efforts?

churn modelling, churn rate, customer analytics, customer churn, customer experience, Customer Intelligence, customer retention /

Regardless of their relentless efforts, brands across industries suffer from churn problems in today’s competitive world. As shown in the image below, one of the major reasons why customers leave the company turns out to be poor customer service. What is wrong with customer service today? According to research by SQM Group, 86% of customers […]

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How to Use Predictive Analytics for Better Marketing Performance

AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG /

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article,

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