In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the […]
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Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering amount that millions of advertisers are losing to fraudsters and click errors. So what is click fraud?
How Google Ads is fighting click fraud Read More »
Among the many challenges that a modern marketer faces, ad fraud is right up there at the top. Ad fraud negatively impacts the effectiveness of your ad spend and if your ads end up on fake/spam websites, it hampers your brand’s reputation. Click To Tweet The Methbot report, released by WhiteOps, explains how Russian fraudsters led
11 Trusted Ways to Stop Ad Fraud and Get the Most Out of Your Ad Spend – Read More »
December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across
6 Bottom Line Boosting Tips for Paid Search Read More »
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
