client management

Top Failures as A PPC Account Manager

June 20, 2018 No one sets out to fail. Yet nearly everyone sets out to learn. This contradiction had me thinking reflectively over the last couples of weeks as I quickly approach the end of my 3rd year with Hanapin. I’m truly in awe at how much has happened during that time within the industry, and […]

Tips to Earning Trust When Onboarding A Paid Search Client

Basic PPC Strategies, client communication, client management, client relations / Good To SEO

June 11, 2018 First impressions are important – but so are second impressions, third, fourth, etc. In onboarding a paid search client, it is important for the account manager to realize that the first 90 days of the working relationship are crucial. Gaining trust within the first three months of working together sets the stage

Tips to Earning Trust When Onboarding A Paid Search Client Read More »