Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different […]
Creating a Marketing Plan for 2019: What to Focus On Read More »
Companies are increasingly using data to manage their customer relationships on a customer-by-customer basis. As detailed by The Wall Street Journal, some are now going so far as to assign scores to customers. In many cases, these scores are based on an estimation of customer lifetime value (CLV), a metric that a growing number of
Why companies need to be careful about CLV scores Read More »
Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business over the course of their entire relationship. In other words, how much money you or I might spend on ASOS or Amazon throughout our lives. It’s not something you necessarily want to think about, I
Seven tactics & strategies for improving customer lifetime value Read More »
