Cannes Lions is one of my favorite events for marketing and advertising professionals. The French Riviera in June provided the perfect setting for the annual International Festival of Creativity on communication, commerce, data, and design. With senior executives from companies like Johnson & Johnson, Lego, PepsiCo, and Pirelli, we had lively debates on two topics that I […]
In a little more than a week, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for its annual International Festival of Creativity on communication, commerce, data, and design. The festival will be packed with executives from the world’s top advertising agencies and influential marketers from a host
By Mark de Groot, Marketing Director, EMEA CX, Marketing Apps & CRM – Regional, Oracle As a direct link to customers and their data, marketers will be uniquely affected by GDPR. In this Q&A, Oracle’s Marie Escaro and Kim Barlow discuss how GDPR affects marketing teams. How Seriously Should Marketers Take GDPR Compliance? Kim: European
What GDPR Means for CMOs: Is All the Hype Justified? Read More »
As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions. Even career, in-house marketing gurus struggle at times with the many sign-offs that are needed to move a project forward. Allow me to offer a brief word of advice to
CMOs Should Leverage Identity Confirmation Tools to Validate Stakeholder Sign-Off Read More »
Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they
How CMOs Are Helping Healthy Food Brands Secure Market Share Read More »
CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help
Strategies for CMOs to Protect the Golden Playbook Read More »
I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be
CMOs: In the race to provide more, don’t forget about the need for speed Read More »
The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited
CMOs Can Still Add Value to a Startup without Obliterating the Budget Read More »
Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein’s Mother. NOTE: If you don’t know this reference it means you’re under the age of 40. So Google It. Anyway, for the uninformed… When it comes to data, roughly 90%
Dear CMOs, Mobile Data Security Should Be Everything Read More »
If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we
Helping CMOs Look At The Digital Space From A Human Perspective Read More »
