When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today. What always surprised me about the drives was that some-days they’d last for hours and others they’d be relatively short. As I gazed at […]
3 Questions to ask around People, Process, and Technology Read More »
Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”, “always be closing”, and “sell high or die”, your sales team is continually suffering through the grinder of customer rejection. 80% of successful sales require five follow-ups. That leaves room for a
Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World Read More »
Someone once said about Halloween: “It’s said that All Hallows’ Eve is one of the nights when the veil between the worlds is thin – and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own.
How many walls does your team have to climb over, under or around, before they can reach decision makers? Bureaucracy is fatal to small and medium-sized businesses. For larger enterprises, it can prove extraordinarily expensive. Learning where internal barriers to progress and creativity exist in your company and how to eliminate the will help you
Great CMOs Understand the Value of Obliterating Internal Barriers Read More »
It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. Although we receive the majority of our news through sound
Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is
CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To Read More »
The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary. In other words, disruption is now part of every brand and business’ DNA. Or at least
5 Steps CMOs Can Take To Prepare For The Next Disruption Read More »
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the
The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps. That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good
Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates. It might be tempting to keep your head down and push
