Coca-Cola announced new plastic bottles made with 25 percent marine plastic. (Photo Credit: The Coca-Cola Co. / YouTube) Coca-Cola has done all kinds of gimmicky things with the labels on its bottles over the years. This new one’s actually telling you a little something about the bottle it is wrapped around. The greenish background and […]
These New Coca-Cola Bottles Are Made From Marine Plastic Read More »
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than
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