NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know […]
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I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
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What are some effective networking methods? Meeting for coffee Job fairs Volunteer work Social media groups Finding/starting a Meetup Web courses/Webinars Conferences Spreading the word Cold emailing Staying in touch Many of us don’t like the idea of networking, either because it seems too formal, or because networking can feel unnatural. However, it’s important to
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As much as you hate it, unsolicited outreach is an inevitable component of your sales process. Cold emailing is a cost effective strategy to introduce yourself to a prospective buyer and set up a meeting or to share a product demo. Unlike cold calls, emails do not disrupt your prospect’s workflow and can thus be
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Airborne NOW UPDATED! This post has been expanded with new cold email tools for 2017. Enjoy! Be sure to check out our previous post in this series: Cold Email Templates that Get Responses When you’re doing cold e-mail outreach, there comes a point when you realize that you’re spending a whole lot of time doing a lot of repetitive
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I’m a big fan of minimalist SEO. Once you have a basic grasp of technical SEO and have your site setup properly, 80-90% of your SEO results will come from creating comprehensive, valuable content. However, if I had to pick one SEO tactic that really makes sense, it would be link building. Backlinks tell Google
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UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
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