With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website […]
What We Can Learn from Nike’s $39B Marketing Strategy Read More »
In today’s digital world, work is no longer a physical place that we go to. Work is now location-agnostic and it can happen anytime and anywhere as long as you have a device connected to the internet and access to your business data. Every organization is now operating digitally, at least on some level, and
Why a Digital Workplace is Considered to Be the Future of Work Read More »
Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or
Using the Scrum Framework in your Email Marketing Teams Read More »
By Andrea Williams Companies that want a competitive edge must have solid employee experience strategies in place. Wait, what?! Isn’t customer experience all the rage? Yes, but engagement starts from the inside out. If your employees aren’t happy, they will not be equipped to deliver customer experience that sets you apart. So, if you want
Building a Customer-Centric Business Culture From the Inside Out Read More »
Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga
Email Marketing Trends to Boost Your Emailing Strategy in 2019 Read More »
Email marketing is increasingly becoming a team sport as email has shifted from plain text memos to HTML layouts, and now to dynamic content. There is more people involved in any single campaign than ever before, so it’s time to take stock of who’s on your team and what role they play. Take a look
As an enterprise tool, Microsoft SharePoint has been a popular platform for many years, if for no other reason than its integration with other Microsoft products. From document management to collaboration, the platform seeks to address numerous use cases across industries. And while its popularity suggests it has achieved this goal, it does have some
Marketing teams have undergone significant changes in recent years. 82% of marketers have seen growth in their team sizes and 72% in their budgets. Despite that, marketers identify poor collaboration among their top pain-points. To dig deeper, Mailjet commissioned an independent research report to look more closely at the state of collaboration in the workplace,
Remember that weird feeling when Google Docs first launched, and you could see your colleague editing your words right in front of you? If you’re like me, your first reaction was “Seriously, you think YOUR phrase is better than mine? OK… yeah, it kinda is.” Or the moment you realized you would never have to
How Email is Catching up with the Modern Workplace Read More »
I was recently at the gym when a friend, frustrated over something at work, announced that he was going to complain about the situation when he got to the office. When we encouraged him to share his frustrations with us, he instead launched into rapid-fire business ideas that could be potential solutions to his frustrations.
