color

The Art of UX Storytelling: How to Create Your Brand’s Story

Brand, branding, buyer persona, color, Content Creation Strategy, Content marketing, customers, data driven, font, Images, Storytelling, user experience, UX, visuals / Good To SEO

Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build […]

The Art of UX Storytelling: How to Create Your Brand’s Story Read More »

How to Design Landing Pages that Convert

A/B test, call to action button, color, conversions, CTA, Design, headline, Images, Landing Pages, leads, prospects, social proof, user experience / Good To SEO

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even

How to Design Landing Pages that Convert Read More »

What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

Advertising, branding, Coca Cola, color, color psychology, creative, Design, Marketing & PR, psychology, Sales & Marketing, SEO BLOG / Good To SEO

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use

What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »