Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which hue is best for their products. This is because colors affect people’s feelings on a subconscious level. They are also associated with certain cultural or social messages. Colors come with […]
Want Your Brand to Look More Sophisticated? Think Black! Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
Using the right language and long-tail search terms in your content is critical for SEO purposes, but are you paying enough attention to the visual aspects? Your readers want to engage with content that’s not only informative, but also aesthetically pleasing. Social media has changed content marketing in many ways. One of the more significant
Give Your Content a Visual Boost: 4 Tips to Designing More Visually Appealing Content Read More »
