Column: Local Search

Rebranding your local business? Don’t start without reading these tips

There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel a facelift might revitalize a flagging business. Whatever your reasons, they must be good given […]

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Better Business Bureau reviews are complex. Here’s what you need to know

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources

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