The “Ask an #SMXpert” series continues the question-and-answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Advanced Audience Targeting & Management Tactics session with Jillian Nagle and Ben Wood and introduction from moderator Brad Geddes. Brad Geddes The rise of audience targeting is the biggest change in paid […]
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If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this
The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the B2B SEM: Meeting Specific Challenges With Really Smart Tactics session with Sana Ansari, Robert Brady and Dave Rigotti. It features an introduction from moderator Brad Geddes. Brad Geddes
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The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is no longer a luxury — it’s a requirement. The challenge pay-per-click (PPC) professionals and
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This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of
Google Ad Grants changes and your PPC strategy: Where to go from here Read More »
