Column: Retail

3 behavioral stats for retailers to supercharge your holiday strategy

A-Post to Marketing Land, Channel: Retail, Column: Retail, SEO BLOG / Good To SEO

What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work […]

3 behavioral stats for retailers to supercharge your holiday strategy Read More »

Nailing down ads for the holiday season

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the