Organizations shouldn’t over promise as an alternative to the risk of losing a customer, employee, deal, flattering article, or favorable analyst rating. Over promising may buy time, but it almost always comes to haunt the organization in the long term. Not delivering on expectations is dangerous for the future of the organization. Honesty is a […]
How Overpromising Causes Public Relations Disasters Read More »
Have you ever wondered why it’s so hard to get people to pick up the phone? The CEO and co-founder of Drips.com, an SMS industry expert and the pioneers of conversational texting, joins us for a guest blog on why over 80% of consumers won’t be picking up phone calls in 2019. The Anatomy of
Why Nobody Answers the Phone Anymore – Not Even My Mom Read More »
rawpixel / Pixabay With so many communications channels to choose from, it’s easy to see how some businesses might get overwhelmed. According to a recent survey by The Manifest, 64% of small businesses use two or more channels when relaying messages to consumers. By choosing a combination of channels, businesses can ensure their messages are
How to Choose the Right Communication Channels for Your Communications Campaign Read More »
If you’re someone who wishes to become a freelance writer, let me give you a warning- it isn’t easy as much as it seems to be. It’s just like starting your own business and running it without getting help. You need to be your own boss! Be it sending pitches, managing clients, converting leads into
Each year there seems to be a tech trend for enterprises to follow and these trends usually underpin sessions at the various conferences. Over the years we’ve seen the trend move from omnichannel, digital transformation, to customer experience…This year has firmly been entrenched in the world of Artificial Intelligence (AI) and Machine Learning (ML). But,
Are You Using AI to Enhance Your Communications? Read More »
rawpixel / Pixabay If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that there has never been more demand for original, high-quality content than there is right now. The rapid growth of platforms like Instagram and YouTube has completely changed the way we consume media, and
How Content Strategy is Changing + Resources To Guide Your Success Read More »
Bad communication isn’t just annoying — it’s expensive. The Society for Human Resource Management reports that companies with 100 employees waste $420,000 every year through miscommunication. For major brands with more than 100,000 employees, that figure skyrockets to $62.4 million. When employees, managers, and executive teams don’t know how to talk to one another, projects
Miscommunication Is Killing Productivity: 5 Ways to Solve It Read More »
When looking at people I admire in business across all levels, I’ve found a common quality among them – listening. When you think about it, really listening is perhaps the most underused or underdeveloped skill. As someone whose work centers around enhancing our ability to focus, I have always been interested in what makes people
If you’re hearing complaints in your business about misrouted calls and unnecessary ‘bouncing’ calls between departments, you may be leaving customers in the dark and money on the table. The problem: likely the result of a faulty call flow design, which originated when you installed the interactive voice response feature of your new voice over
Optimize Your IVR Call Flow and Stop Losing Customers Read More »
Think about the last time you were at dinner with a group of friends and two of them became engaged in a (some-what) heated discussion. How did it go? Did they exchange opinions? Did they genuinely listen to and consider what one another had to say? Did they penetrate the heart of the matter? Did
