Communications

Open Ended Vs. Close Ended

Survey questions come in two main varieties: open-ended and close-ended. Survey questions come in two main varieties: open-ended and close-ended. When creating excellent online surveys, it’s critical you make proper use of both question types and know exactly when to use each one across customer touchpoints and behaviors. The Questions Closed-ended questions Close-ended survey questions […]

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7 Takeaways From Barack Obama’s Latest Speech That Will Make You a Better Presenter

Former President Barack Obama has been noted for his public speaking excellence for over a decade. In 2004 he raised the bar from presenters and public speakers all over the world when he delivered his keynote speech at the Democratic National Convention in Boston. Since that moment which propelled him into the spotlight his speeches

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A day in the life of… Group Creative Director at a creative communications agency

Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change

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Stop Ignoring Your Slides – And Annoying Your Audience! (5 Ways to Maximize Audience Attention)

JuralMin / Pixabay Here’s some news worth celebrating: The number of presenters tediously reading every slide and bullet point to their audience appears to be on the decline. But hold off on popping the champagne just yet. The pendulum is swinging dangerously towards the other extreme – presenters are ignoring their slides altogether. Consider this

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The Critical Role of Leadership in Presentation Skills Training

The need for highly effective presentation skills is profoundly evident in the workplace today. Every day, in businesses all over the world professionals find themselves presenting in: Meetings Conference calls Conferences Networking functions Important staff and management updates Pitches to clients Outside of those scenarios, arguably every conversation is a presentation. There is rarely a

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Behavior Change – Not “Peak Social Media” – Is What Communicators Should Focus On

Over the last few months, the following has occurred: Some are saying, as this CNBC report claims, that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!). And, on the surface, they may be right. But, here’s the thing: From a marketer’s/communicator’s point-of-view, it just

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Five easy tips to improve the creative assets for your next campaign

Most designers and other creative professionals are well aware that people don’t always know the best way to work with them. “Clients from Hell” is a popular site lampooning this fact, featuring actual conversations between designers and their clients. While things aren’t that bad for most designers, there are still improvements to be made. A survey we recently conducted

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