Most business owners recognize that communication skills are incredibly important. Whether it’s obtaining funding, pitching new products, hiring the right team or taking exploratory meetings, sharing your ideas and vision clearly is critical for the growth and development of the brand. Without question, one of the most effective means of communicating your ideas is through […]
Why Public Speaking is Good for You and Your Brand Read More »
If you spend any time browsing the internet, you might have noticed that it seems like just about every site you visit has a little pop up asking you if you want notifications. If it’s not about notifications, then the website wants to know your location; and then finally, before navigating away from the page,
There is a tendency among those charged with writing the marketing copy for any website, email, or advertisement to ignore their audience. This is not intentional, but rather, results from a natural human tendency to see things from our own perspective rather than others’. But marketers should know, ignoring your audience is not the way
fill / Pixabay I have a love/hate relationship with public speaking. Or maybe it’s a terror/exhilaration relationship. Anyway, it’s a part of my job that runs the gamut from stressful and draining to highly rewarding. Last week, one of the voices in my head was reminding me of this responsibility as I was delivering what’s
True Lessons in How to Make Presenting Less Painful Read More »
While we all know that data is key to telling an impactful story, few understand how to use these points to spin meaningful tales that will resonate with their audience. As marketers, we use data visualization to go hand in hand with our narrative. Data is essential, powerful, and when paired with a good story
Communication is important to any relationship, and it’s no less important in the relationships that businesses have with their customers. When it comes to communicating, your company’s accessibility, availability, responsiveness, courtesy and professionalism, consistent voice, and consistent messaging go a long way toward building strong relationships and delivering a great experience for your customers. Sadly,
Journey Mapping Your Way to Better Customer Communications Read More »
Perhaps the only thing more wonderful than getting a new book is when that new book is an AP Stylebook. As much as I enjoy getting my new Stylebook each year, I don’t always love the changed entries. The over/under change in 2014, for example, sent me into a tizzy. It also seems like we
robinsonk26 / Pixabay Whether you’re speaking at a conference or presenting to a group of co-workers, whatever the scenario might be, it’s important to have stellar communication and public speaking skills. Because how you present yourself to an audience — any audience — can say a lot about you and can also mold the way
9 Public Speaking Tips to Help You Prepare for Any Occasion Read More »
Many years ago I was asked to evaluate a speech for a Toastmasters event where the speaker was preparing for the regional championship. Winning at this level meant he would go onto to the international level. It was a big stepping stone. The speaker asked us to do him a favor before he got started.
annekarakash / Pixabay Most writers have experienced at least one “heavy edit” experience in their career. It’s when an editor goes through your writing and has a million suggestions. Sometimes they’ll even rewrite almost the entire thing. At the end, you hardly recognize the piece. The first time I got a heavy edit, I was
