Getting followers and engagement on social media platforms is one of the biggest challenges for marketers today. With unpredictable algorithms that might stifle even the best content strategies (users don’t see up to 70% of content in their feed), immense competition for users’ attention, and ever-shifting trends, it’s hard to keep up. Stunning photography, sharp […]
Imagine a situation where your most loyal, satisfied customers market your products and services for free. That is what brand advocacy is about. It is the most powerful way to market your business and is done by influencers known as “brand advocates”. According to Social Media Today, highly satisfied customers tell other people about products
10 Sure Shot Tips to Turn Brand Advocates into Marketers Read More »
Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers
5 Tips to Trigger Engagement With your Brand and Posts on Social Media Read More »
Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account
What defines high-quality links in 2019 and how to get them? Read More »
Lush UK has announced that it is to step away from its corporate social media channels. Somewhat ironically, it has been described by Lush as a bid to ‘open up the conversation’ between the brand and its customers. The Lush UK channels across Facebook, Twitter and Instagram will close, leaving only the hashtag #LushCommunity for
Why is Lush moving away from social media? – Econsultancy Read More »
Charles Thiede is the CEO and co-founder of Zapnito, a SaaS platform for creating communities that showcase expertise and promote thought leadership. We caught up with Thiede to find out what he does all day… Please describe your job: What do you do? I’m the CEO and co-founder of Zapnito, so ultimately, the buck stops
A day in the life of… the CEO and co-founder of Zapnito – Econsultancy Read More »
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its diverse
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
WAH Nails, the London-based nail brand and boutique, has amassed nearly half a million followers on Instagram. Its founder, Sharmadean Reid, has now combined her undeniable social expertise with technology for the purpose of a brand new app: Beautystack. Launched last year, it is kind of like a Linkedin/Instagram hybrid for the beauty industry, designed
What is the Beautystack app & could it change the beauty industry? Read More »
People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink. The ‘Leaf Rakers Society’, as it’s called, currently has over 27,200 members. But, with no advertising involved and a rather niche subject matter
Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers Read More »
