Company Culture

Employee Engagement Secrets: Real Business Owners Share How They Get the Most Out of Their Staff

When it comes to running a successful business or brand, many factors come into play. The most important ones are usually part of the company’s financials: the sales, revenues, and profit margins. However, if you focus only on those areas and fail to look at the underlying processes of your business and those who make […]

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The Three Worst Workplace Incentives and How to Fix Them

Airbnb will give employees $2,000 to travel and stay in any Airbnb listing in the world; Burton Snowboards offers up “snow days” along with season ski passes to hit up some fresh powder. And Adobe shuts down entirely for one week during the summer and for one week in December. These are just three examples

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You Might Be Talking to Your Employees, But Are You Influencing Them?

Have you ever seen your employees nodding their heads in agreement, but simultaneously noticed a glazed look in their eyes while doing so? Or have you asked for something, received a verbal cue that the request was heard, and not seen any results? In these cases, you were heard, but you weren’t listened to. Hearing

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Uncovering the Secret Powers of MailChimp Employees Through Apprenticeships

One thing I love about working at MailChimp is that so many of my colleagues have secret powers. These often fall on the “life” side of the work/life balance. It’s not uncommon to find out that your coworkers are in a touring band, for instance, or knit clothing for their kids, or once remodeled their

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Don’t Believe Everything You Read: Why Google Shouldn’t Have Fired James Damore

Did you read the memo? Yes, that memo. It’s the one that James Damore wrote that got him fired from Google. I did. I seriously disagree with Google’s firing of Mr. Damore. Yet, Damore’s varied statements as reported did seem inflammatory and cause for disciplinary action. The only problem is that once you read what he

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Unfold the Branding Power of the Company T-Shirt

For all the articles written about workplace uniforms—whether you’re for them or against them—rarely do we discuss the power of the humble company T-shirt. These cotton tees can come in any shade and include the brand’s name and/or logo on the front or back of the shirt. They’re fairly inexpensive to have made in bulk, and

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How MailChimp Employees Volunteer Their Time

MailChimp has always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city. Last year, we took our community involvement one step further by giving all full-time employees 16 volunteer hours to

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Working Remotely Works: How Smart Employers Can Build Morale and Enhance Productivity

Post sponsored by Rivier University By Brian Neese Many employees are attracted to the concept of working remotely. Not only does remote work allow for more flexibility in the workplace, but it eliminates the many problems found in open office environments, allows employees more sleep, and eliminates the daily commute. Unfortunately, remote work is not

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Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Ginger Conlon:  Hi, I’m Ginger Conlon, Contributing Editor to MarTech Advisor and welcome to our MarTech Advisor video series speaking with CMO’s, and joining me today, I’m excited to announce, is Michelle Huff who is CMO of Act-On software. Welcome Michelle. Michelle Huff:  Thanks! Nice talking with you again. Ginger Conlon:  Yes, thank you for

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