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Try These 5 Agile Marketing Values to Sharpen Your Content Process

I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities hiding behind a simple strand of spaghetti. I had no idea there are multiple kinds of flour you can use in an almost infinite number of combinations, depending on the […]

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How to Stand Out in an Overpopulated World of Content Marketing Experts

Search for “content marketing expert” on Google and you’ll see 614 million results. A search on “content marketing expert blog” returns 177 million. Even a search on “cuddling expert” returns 5.23 million results. Who knew an expert in cuddling was even a thing? Well, it is. What’s the problem with being an expert? There are

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Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply basic principles, test your results, and

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Get Rid of These 25 Phrases and Words From Your Content

Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid.  In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff

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22 Things You Wish Marketers Would Stop Doing on Social Media

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. At best, their lack of awareness (of the audience or platform etiquette) is annoying. At worst, it prompts people to “mute” or “unfollow” their social media. To make that scrolling less frustrating – and

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Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

If your mother says she loves you, check it out. Anyone with journalism training (or who knows anyone with journalism training) has heard this adage. Despite its outdated view of parenting (Should we just believe what our fathers tell us? And did only mothers say they love their children?), verifying is a useful exercise when

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