I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities hiding behind a simple strand of spaghetti. I had no idea there are multiple kinds of flour you can use in an almost infinite number of combinations, depending on the […]
Try These 5 Agile Marketing Values to Sharpen Your Content Process Read More »
Search for “content marketing expert” on Google and you’ll see 614 million results. A search on “content marketing expert blog” returns 177 million. Even a search on “cuddling expert” returns 5.23 million results. Who knew an expert in cuddling was even a thing? Well, it is. What’s the problem with being an expert? There are
How to Stand Out in an Overpopulated World of Content Marketing Experts Read More »
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply basic principles, test your results, and
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] Read More »
Editor’s note: Useless words abound in text. That’s why Julia updated this article originally published in 2017, adding more words that you should avoid. In online writing land, clarity is your best friend. The clearest prose is the type anyone can understand, learn from, and enjoy. Stuffing your sentences and paragraphs with filler and fluff
Get Rid of These 25 Phrases and Words From Your Content Read More »
When I graduated college, my dad gave me one of those super-duper, deluxe tool sets. It had everything. There was a 330-piece socket wrench set, a two-gimbal palm, 24 screwdrivers, a hex set, two claw hammers, eight pairs of pliers, and on and on. I had no idea what to do with it all. I
The Struggle is Real for Content Management and Tech [New Research] Read More »
As web users get harder and harder to engage, search intent as a marketing concept has become a hotter topic. Yet, in most cases, search intent is mentioned in e-commerce context, where you need to match your landing page to your target customer’s expectation. But where does the concept of search intent stand in content
Why You Shouldn’t Ignore Search Intent Optimization Read More »
Before online influencer marketing became a major “thing” (and way before it was legitimized as a structured technique or a lucrative career path), it was known as word-of-mouth marketing. As a kid, I learned about the concept by way of a popular commercial for Faberge Organics, in which a smiling Heather Locklear shared her secret
How to Make the Most of Influencer Marketing Read More »
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. At best, their lack of awareness (of the audience or platform etiquette) is annoying. At worst, it prompts people to “mute” or “unfollow” their social media. To make that scrolling less frustrating – and
22 Things You Wish Marketers Would Stop Doing on Social Media Read More »
Better. It’s a deceptively simple word. Everyone always wants better. The next draft should be better; the next project should be better; the next reviews; and so on. Better indicates progress. But the path to better isn’t always clear. Better is a deceptively simple word. The path to better isn’t always clear, says @EditorStahl. #ContentTECH
How to Create Better Audience Experiences Read More »
If your mother says she loves you, check it out. Anyone with journalism training (or who knows anyone with journalism training) has heard this adage. Despite its outdated view of parenting (Should we just believe what our fathers tell us? And did only mothers say they love their children?), verifying is a useful exercise when
Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test Read More »
