Editor’s note: If your content is text heavy or if you just need to take a fresh look at your blog, you’ll want to read the 2019 edition of this article on visual content strategy (first published in 2017). How many times have you pondered over which images to use in a paragraph, blog post, […]
Make Your Blog More Attractive With These 12 Visuals Read More »
In 2014, I got into a heated conversation with a colleague. He argued that, within just a few years, robots would replace writers in content marketing. I rolled my eyes so hard my brain ached. The idea of machines crafting sentences as elegant and nuanced as a human writer could was both heretical and impossible,
Editor’s note: Google Analytics is a treasure trove of information – sometimes too much data. That’s why we brought back this article about four Analytics reports that every content marketer should review. While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic,
How to Use the 4 Most Helpful Reports in Google Analytics Read More »
Editor’s note: Figuring out your buyers remains an ongoing challenge. That’s why we thought it was time for a good reminder to spur fresh thinking by bringing back this piece on the true buyer’s journey. Wouldn’t it be great if your prospects followed your neatly designed sales funnel or smartly outlined path to purchase? But
Is Your Content Ready to Zig and Zag With Your Buyers? Read More »
Editor’s note: Doing more with less is always an applicable mantra for content marketers. That’s why we brought back this post about how to amplify your best content. Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of
Adopt a Curation Mindset to Get More From Your Top Content Read More »
Editor’s note: While Joe wrote this piece a couple years ago, we’re bringing it back in case you missed it (or in case you want a refresher) about what makes a great content marketer. One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was
Successful Content Marketers Have These 7 Traits Read More »
Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this article to help you identify what content marketing mistakes you can avoid (or fix). Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. As best-selling author and marketing consultant Roy
24 Big Mistakes You Should Avoid in Content Marketing Read More »
As content marketers, we create experiences that connect with our target audience. By forming these connections, we increase brand perception and preference, lower barriers, and eliminate objections. Ultimately, we want our content marketing to drive positive business outcomes and brand loyalty. Each month, we busily work away at our content calendar: blog posts, contributed articles,
In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience. From finding the topics where you can craft in-demand content to optimizing your finished article, you need a detailed process. Here’s how our agency does it. Use data to find your topic angles Why rely solely
How to Find and Fill a Content Gap for SEO and UX Read More »
We know teams set out to create, distribute, and promote amazing content – content that matters, that’s fresh, innovative, and relevant. We also know these teams can get in a rut and become risk averse or, worse, stagnant. And that conundrum sets up leadership challenges that even the best managers and most effective executives might
