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How to Use the 4 Most Helpful Reports in Google Analytics

Editor’s note: Google Analytics is a treasure trove of information – sometimes too much data. That’s why we brought back this article about four Analytics reports that every content marketer should review. While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic,

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How to Find and Fill a Content Gap for SEO and UX

In marketing, developing ideas and creating content can’t be accomplished successfully without deliberately incorporating both user and SEO experience. From finding the topics where you can craft in-demand content to optimizing your finished article, you need a detailed process. Here’s how our agency does it. Use data to find your topic angles Why rely solely

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