As someone who started her content career in traditional journalism, I took some time to come to terms with the concept of native advertising. I bristled at the thought of paid ads masquerading as editorial content, violating the church-and-state division I was taught. But, like it or not, the rules of publishing have changed. The […]
Three hundred sixty-four days a year, brands work hard creating content to build and strengthen trust with their audiences. But on a single day in April, many brands suspend those trust-building efforts and throw them out the window by publishing content deliberately meant to fool (or worse, make fools of) their audiences. Yes, it’s time
You know you’re in the presence of gifted storytellers by the things they make you feel. Anticipation. Surprise. Awe. Anger. Joy. Sadness. Fear. Relief. Nostalgia. Determination. And – when you can break from their spell for a moment – sheer admiration for their craft. Some people seem to have a knack for it. The rest
Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. That’s why we’ve updated this article from a few years ago with new examples and some new tools. Writing isn’t an easy task. Whether you craft words for B2B or B2C audiences, the challenges can be many. I’ve created
57+ Tools, Tips, and Examples to Make Your Writing Better Read More »
As a content marketer, you win the battle for engagement by making your headlines irresistible. Let’s make our way through the alphabet and spell out 26 nuggets bound to help you improve your headline-writing chops. You also can print the A-to-Z infographic to have a visual reminder of these tips. Thank you to Infobrandz for
The Easy A-to-Z Guide to Writing Great Headlines [Infographic] Read More »
Janice leads digital at a well-known tech company in Silicon Valley. It sells hardware such as phones, laptops, and servers to largely premium B2C and B2B consumers. The brand gave Janice one marketing objective – use content to drive leads to the sales teams. She instructs her team to create a gated white paper. About
Get to Your Audience’s Core: Know Their Content Intent Read More »
You’ve been invited to attend an important business pitch, but it’s happening in an unfamiliar neighborhood. What’s the first thing you do to ensure that you get to the right place swiftly and reliably? Unless you have one of those infallible internal compasses, you likely consult some guide – a map, a GPS system, a
How to Avoid Getting Stranded on the Road to Social Success [Examples] Read More »
To succeed in content marketing, you need to be in for the long term. With direct response marketing, ROI can be measured in weeks or months. With content marketing, however, it can take a year or more to see a return on your efforts. When hiring a content marketing agency, brands ought to plan for
Client and Content Agency Share Insider Tips to Successful Relationship Read More »
Content must be useful and unique to attract your target audience. But if it’s not visible, people will never even know about your unique, useful content. Thus, before you can have your audience’s eyes, search engines must see your content. And to attract search engines to your content, you need to think about your heading
Your brand most likely operates its website on a domain with the company’s name. Or perhaps your matching domain wasn’t available. Diving deeper into the world of domains for your content marketing purposes will allow you to find helpful opportunities. Are you planning a new microsite or content hub? Looking for custom domains for a
