Two of the most frequent questions I’m asked about a new content publication project are: “How much of our brand should be in our content?” and “What should the distribution model be?” Three years ago, I wrote an article, Clarifying the Noise: The Content Marketing Spectrum. I attempted to stratify (and demystify a bit) the […]
Branded Content, Native Ads, or Content Marketing? Read More »
Instagram is the “it” social media platform for 2019. There, I said it. With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. And it might just offer brands the biggest bang
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. To give your brand the best opportunity to
Before widespread use of personal computers in newsrooms, crafting a good headline demanded a specific skill: counting. Each letter had a standard value. Most lowercase letters counted as one; but skinny letters (f, l, i, t, j) counted as one-half, and fat letters (m, w) counted as two. Uppercase values increased by one-half. Designers identified
How to Write Headlines That Get Your Brand What It Wants [Checklist] Read More »
Timing a content marketing campaign to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? How do you plan seasonal and well-timed content to make the most
Step-by-Step Planning for Well-Timed Content Marketing Campaigns Read More »
When it comes to link-building, one tactic rises above the rest in effectiveness and ROI – content distributed through high-authority online publishers. To secure those links, you must connect with their journalists, editors, writers, or contributors. That’s the time to turn to Twitter. How can you pitch a high-quality article in 280 characters? You probably
Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration. 1. Live videos If you have a significant following, Facebook Live, YouTube Live, and
5 Types of Video to Add to Your Social Media Marketing Read More »
You create a piece of content that gets virtual cheers from your audience. It gets tons of shares and drives more traffic than your last three pieces of content put together. But the next piece you publish flatlines. What’s going on? Why does some content attract a crowd, while other content is virtually ignored? The
Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential. If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords. Start with an FAQ audit It sounds like an easy task. Review your 300-word
How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove Read More »
Think about the neighborhood you live in. Why do you love it? Why do you hate it? When my family built a home, we knew our choices would be about much more than cabinets and flooring. We needed to pick the right community for us. As community manager for the Content Marketing Institute, I’ve learned
If You Give a Community a Cookie … How to Create a Great Digital Neighborhood Read More »
