Company News

Social Media Experts Share Top Tips

Instagram is the “it” social media platform for 2019. There, I said it. With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise, and build active, engaged communities of customers. And it might just offer brands the biggest bang

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How to Write Headlines That Get Your Brand What It Wants [Checklist]

Before widespread use of personal computers in newsrooms, crafting a good headline demanded a specific skill: counting. Each letter had a standard value. Most lowercase letters counted as one; but skinny letters (f, l, i, t, j) counted as one-half, and fat letters (m, w) counted as two. Uppercase values increased by one-half. Designers identified

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How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove

Poorly conceived website pages devoted to frequently asked questions can confuse and bore users while falling short of their SEO potential. If you plan or revise them well, FAQ pages can pay off for your company for branded and non-branded keywords. Start with an FAQ audit It sounds like an easy task. Review your 300-word

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If You Give a Community a Cookie … How to Create a Great Digital Neighborhood

Think about the neighborhood you live in. Why do you love it? Why do you hate it? When my family built a home, we knew our choices would be about much more than cabinets and flooring. We needed to pick the right community for us. As community manager for the Content Marketing Institute, I’ve learned

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