Branded Content, Native Ads, or Content Marketing?
Two of the most frequent questions I’m asked about a new content publication project are: “How much of our brand should be in our content?” and “What should the distribution model be?” Three years ago, I wrote an article, Clarifying the Noise: The Content Marketing Spectrum. I attempted to stratify (and demystify a bit) the […]
Branded Content, Native Ads, or Content Marketing? Read More »