Let’s face it: Instagram requires a lot of work. To succeed, you’re expected to live and breathe the platform 24/7. But what if I told you about tools that don’t require a 24/7 commitment but make it seem like you operate the account all day and night. Ever since Instagram opened its API to developers […]
When I transitioned from a career as a journalist to one as a content marketer, I knew I’d have to refresh and refocus my knowledge base. But it took a minute to grasp how many new skills I would need to master before successfully applying years of editorial experience to the challenges and opportunities digital
Time to Get Schooled on Content Marketing Skills Read More »
Digital media fostered a generation of lazy writing. Unlike printed publications – where space is finite – digital platforms have infinite space. The format doesn’t force writers to edit. (Twitter’s character limit is an exception. Anyone who has crafted a lengthy tweet then revised to fit within the expanded 280 characters understands.) To keep skills
Jesper Laursen, CEO of the Native Advertising Institute, defines native advertising as “paid advertising where the ad matches the form, feel, function, and quality of the content of the media on which it appears.” Your target customers are elusive. They’re online all day and consume a lot of media, but how do you reach them
Agencies are many content teams’ best friends. Some supplement the work of internal teams. Others handle all aspects of the content creation, distribution, and promotion. Many create memorable, award-winning content for their brand clients. But do agencies practice the content marketing practices they preach? How effective are they at using content marketing to attract and
Do Agencies Practice the Content Marketing They Preach? [New Research] Read More »
Blogging has come a long way from the days of niche link catalogs and online journals. From the stratospheric rise of content aggregators such as Huffington Post and Gizmodo in the late 2000s to popular figures such as Tim Ferriss, Michelle Gardner, and Amber Clark, a slew of digital superstars emerged over the years. But
Here’s What We Learned From 50 of the Most Popular Blogs Read More »
Every industry has them – the indefatigable ones. The people who seem to be everywhere doing everything every single day. You see they’re speaking at conferences (sometimes more than one in the same week). You read their articles, newsletters, and even books. You hear them interviewed on podcasts and videos. You follow their conversations on
One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Get more examples, tips, and wisdom to upgrade your content marketing skills from these six books. Some are by first-time authors; some are by first-time self-published authors; and others are by authors who worked with large trade publishers. All have
Consider the following via research from Think with Google: 90% of B2B researchers who are online use search specifically to research business purchases. 71% of B2B researchers start with a generic search. B2B researchers average 12 searches prior to engaging on a brand’s site. B2B buying process influencers and decision-makers are over halfway down the
Why You Need Better Conversion Tracking to Win the Sales Game Read More »
If you want to succeed, it never hurts to dream big. Ask any entrepreneur what their goals are, and their responses likely boil down to one thing: Growing bigger. They want to make a name for their business, increase marketplace visibility, close more sales, earn more revenue, expand the teams to do the work, and
The 411 on Content Marketing in Enterprises [New Research] Read More »
