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Do Agencies Practice the Content Marketing They Preach? [New Research]

Agencies are many content teams’ best friends. Some supplement the work of internal teams. Others handle all aspects of the content creation, distribution, and promotion. Many create memorable, award-winning content for their brand clients. But do agencies practice the content marketing practices they preach? How effective are they at using content marketing to attract and

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6 Books to Help Content Marketers Attract Conversions, Grow Profits, and Work Better in 2019

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Get more examples, tips, and wisdom to upgrade your content marketing skills from these six books. Some are by first-time authors; some are by first-time self-published authors; and others are by authors who worked with large trade publishers. All have

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Why You Need Better Conversion Tracking to Win the Sales Game

Consider the following via research from Think with Google: 90% of B2B researchers who are online use search specifically to research business purchases. 71% of B2B researchers start with a generic search. B2B researchers average 12 searches prior to engaging on a brand’s site. B2B buying process influencers and decision-makers are over halfway down the

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