Let’s begin with some simple math: 0.28 x 0.47 x 0.15 x 0.65 = 0.0128 The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Let me explain. Take the four numbers on the left […]
Do What Most Content Marketers Don’t and Get Better Results Read More »
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Neither Quora nor Reddit suffers fools
How to Use Quora and Reddit to Fuel Your Content Marketing Needs Read More »
Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what
13 Fresh Ideas to Get More Content Marketing Zing From Employees Read More »
So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s
How to Get More From Your Livestream After the Broadcast Read More »
The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey, and not when they might make a purchase. Modern
Dump the Sales Funnel in Favor of Lifecycle Marketing Read More »
You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% is within the norm).
How to Deal With the Blasphemy of Email Unsubscribes Read More »
Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. Scrum is one concept that’s often part of these conversations. But bundling it with Agile causes all kinds of confusion. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience
Until recently, the closest I’ve come to understanding artificial intelligence is knowing that it powered tools in my martech stack (e.g., marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. Chris,
Opportunities for AI in Content Marketing Easily Explained Read More »
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that
These 7 Visual Tactics Can Boost Landing Page Conversions Read More »
