Company News

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing […]

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic Read More »

Rock Your Content With These 7 Songwriting Secrets

Company News / Good To SEO

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger. 1. Storytelling structure Writers know strong stories capture audiences

Rock Your Content With These 7 Songwriting Secrets Read More »

How to Create a Good Brief for Better Content Marketing

Company News / Good To SEO

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.” If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator

How to Create a Good Brief for Better Content Marketing Read More »

16 More Quotes to Inspire Your Content Marketing

Company News / Good To SEO

In 2017, I shared a compilation of 23 inspirational quotes, from Rachael Ray to Ann Handley to Andy Weir and many people in between. Each of those quotes continues to inspire me and impact the way I think about content marketing Today, to kick off the new year, the CMI editorial team asked me to

16 More Quotes to Inspire Your Content Marketing Read More »

Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Company News / Good To SEO

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. And – no surprise here – he was as prescient as always. While most companies are still

Say No to the Rise of Internal Content Agencies – and Other 2019 Trends Read More »

3 Life and Marketing Success Resolutions for 2019

Company News / Good To SEO

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I’ve given over 400 keynote speeches in 18 countries, but this one was the most

3 Life and Marketing Success Resolutions for 2019 Read More »

4 Content Marketing Gems to Inspire You and Your Strategy

Company News / Good To SEO

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’s because Robert’s columns challenge me to think beyond how to do a content marketing

4 Content Marketing Gems to Inspire You and Your Strategy Read More »

How to Avoid the Battle of Boring in Your Videos

Company News / Good To SEO

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? @AmandaSubler Click To Tweet As we are

How to Avoid the Battle of Boring in Your Videos Read More »

Forgetting Resolutions and More Practical Content Marketing Advice

Company News / Good To SEO

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful… But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day

Forgetting Resolutions and More Practical Content Marketing Advice Read More »

The Best Checklists, Tips, and Templates for Content Marketing in 2019

Company News / Good To SEO

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for

The Best Checklists, Tips, and Templates for Content Marketing in 2019 Read More »