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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

 You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing […]

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How to Create a Good Brief for Better Content Marketing

Every editor knows what it feels like to sit exasperated in front of the computer, screaming internally, “It would have been easier if I’d done it myself.” If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator

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Forgetting Resolutions and More Practical Content Marketing Advice

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful… But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day

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The Best Checklists, Tips, and Templates for Content Marketing in 2019

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for

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