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7 Great Lessons You Might Have Missed From Content Marketing World

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. But I don’t have to, and neither do you. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Here are highlights from articles […]

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Buyer’s Guide to the Best Content Marketing Books of 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. Books

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4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be. Unsolicited advice doesn’t always fall into that welcome-gift category. But Andrew Davis’ Unsolicited Advice column in Chief Content Officer typically does. He gives an unsuspecting company the benefit of his keen insight

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast into a forgotten food. A mattress company appreciates the value of print. This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in

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2 Things to Know About Visual Content Strategy in 2019

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s

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