It’s the middle of an all-hands meeting; the newly appointed chief marketing officer at Autodesk said: “Dusty’s going to fix the content problem.” Dusty? Dusty DiMercurio, the director of content marketing and social media at Autodesk, and the hero of this story, asked himself, “Hmm, I wonder what that means to her?” Dusty shared the […]
Organizational Silos? How to Battle Content Chaos and Win Read More »
You write to rank. But how often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. A simple SEO audit can provide a better understanding of the positives and adverse aspects of your site’s pages in the eyes of Google and
How to Do a Helpful SEO Audit in a Few Hours Read More »
Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Aug. 23, 2019 This week I’m thinking about how rules and constraints foster the creative response … about what happens when
Forget Creative Freedom – Content Thrives on Constraints Read More »
Editor’s note: We’re sharing insights from 2019 Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. You probably recognize Ryan Reynolds as an in-demand actor
Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) Read More »
Omelets and scrambled eggs have the same ingredients – cracked eggs mixed with a liquid and seasoning. But they aren’t the same. One is an elevated egg dish and the other is a banal breakfast item. The difference? Technique. An omelet involves a gentle lift of the edges of the cooked eggs so the runny
How to Get Sales and Marketing in the Same Kitchen Read More »
An email pops up in your inbox. It’s from the company where you purchased a gift for a family member’s birthday almost a year ago. It reminds you it’s almost time to celebrate again. The brand made a smart email marketing move – delivering personalized, relevant, and timely content. But what it did next was
Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes Read More »
Editor’s note: This article debuted in the July issue of the now digital-only Chief Content Officer magazine. Way back in the heady days of 2008, podcasting was barely a blip on the radar. According to Edison Research, the total audience of podcast listeners was 9% of the U.S. population per month. Yet, despite the looming
How to Make Your Brand’s Podcast Soar to Top of the Charts Read More »
Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Aug. 9, 2019 This week I’m thinking about how strength comes from the diversity of our voices and the character of
It’s Time to Do Something About Diversity Read More »
Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. Neil Wertheimer tells it like it is. Driven by a
3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist) Read More »
Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and its use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re embarking on a series of conversations with thought leaders in this space. Email may be an old dog in digital marketing channels,
How to Get More Value From Your Email Marketing Tech (Q&A) Read More »
