Company News

3 Easy Ways Content Marketers Can Provide Instant Value to the Sales Teams

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. […]

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Are You Measuring Right in Your Content Marketing?

Company News / Good To SEO

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards. I was particularly

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15 Search Intent Tips, Examples, and Resources for SEO Keywords

Company News / Good To SEO

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about

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The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Company News / Good To SEO

Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Company News / Good To SEO

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on

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How to be Purposeful With Your Purpose-Driven Content [Examples]

Company News / Good To SEO

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy

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4 Steps to Speed Up Your Website and Look Better to Google

Company News / Good To SEO

You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. More than that, not so long ago, Google rocked the online world with its mobile page speed update, which officially

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100+ Tools Content Marketers Really Love

Company News / Good To SEO

Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced

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4 Business Models for Content Marketing

Company News / Good To SEO

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the

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Are You Generating Demand or Just Identifying It?

Company News / Good To SEO

Marketers make markets. It is the core of what we do. When we truly excel at our jobs, we create demand where little or none existed. Perhaps the quintessential example of this is Apple’s iPhone. Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a

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