Company News

How to Make Your Content Powerful in Eyes of Searchers (and Google)

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The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. This […]

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It Pays to Put Audience First

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You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers, content marketing was a novel concept for many traditional marketers. That it’s a common practice

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Why You Need Vertical Visuals If Your Audience is Mobile

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A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new. Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical Before getting too far into the topic, vertical content is

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7 Instagram Stickers That Can Make Your Stories Even Better

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When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers. In this article, I’ll

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If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

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Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than

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Is Your Brand Breaking the Law on Social Media?

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Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. If your brand

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