Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such […]
Brands Often Overlook This Superhero of Storytelling Read More »
One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry. Digital marketing is always evolving, so it’s no surprise the 3,700 marketers in attendance would want to focus on the latest adjustments they should be making to their content strategies and tactics. But one
Is Your Corporate Culture Conducive to Content Success? Read More »
If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media
How to Use Social Media Monitoring as More Than a Listening Tool Read More »
The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most
13 Reasons Why You Should Consider Text-Based Marketing Read More »
Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. First, we asked the presenters
How to Answer 25 FAQs on Content Marketing Read More »
What can your brand do to improve engagement on social media? Think more visually. Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? (Hint: Not all social media platforms have the same best practices when
Research Tells You How to Pick Better Images for Social Media Read More »
Ever wondered why some content marketing programs are more successful than others? Does it come down to execution, strategy, timing, or any other contributing factors to success? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with
7 Questions to Troubleshoot Your Content Marketing Read More »
Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced
5 Advanced Methods to Promote Your Content in 2018 Read More »
If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle? Three years ago, the Cisco
How Cisco Merges Martech With Creative Content Read More »
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language,
How to Make Your Content Stand Out in a Crowded, Global Marketplace Read More »
