Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years (see an example from 1672), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI […]
How to Explain Content Marketing to Anyone [Fresh Examples] Read More »
Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general,
How to Measure Your Content Marketing Effectiveness Read More »
Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When was the last time you went to a casino? When was the last time you went to Las Vegas just for the
How Content Takes the Stage to Change Brand Perception [Example] Read More »
More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.” For brands, this raises an important question: How do you become the default answer for a voice search query? You know the recent buzz around “featured snippets” – the boxes that
How Do I Optimize My Content for Featured Snippets? Read More »
More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it
30 Experts Identify Biggest Mistakes in Content Marketing Read More »
While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing
Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered
How LinkedIn Spun to the Top of Search for LinkedIn Marketing Read More »
Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team
5 Tools to Help Your Content Marketing Team Be Better Read More »
What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build?It has become all too common for brands to promote brand loyalty simply
Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers Read More »
Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Data from your customers and prospects is almost limitless. You can follow each and
How to Use Your Analytics for Smarter Content Decisions Read More »
