Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing […]
What’s Your Answer? 25 Questions from Content Marketing Experts Read More »
Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which
50 of the Best Social Media Tools Selected by Top Marketers Read More »
Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Yet many of us struggle
Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available
How to Unite Brand Storytelling and Marketing Tech Read More »
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being
How to Plan a Year’s Worth of Content With One Original Research Survey Read More »
Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is
5 Psychological Insights to Improve Your Content Marketing Read More »
May I have your attention? Do I have your trust? The answers often are not the same. And yet marketers often conflate them. Grabbing a consumer’s attention for any length of time is seen as a proxy for “engagement.” And “time spent” is equated to the depth trust of the brand by a consumer. Of
You Must Win Every Moment of Trust to Win the Moment of Truth Read More »
Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy to overlook, though, is that the
Symantec Wins at Content by Responding to Its Audience Read More »
Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. What does the co-creator of such movies as Finding
‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator Read More »
In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in
Does Your Health Care Content Hold the Cure for Customers in Crisis? Read More »
