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What If You and Your Brand Could Break Up with Social Media?

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Is your relationship with social media dysfunctional? You find the platforms attractive because they draw billions of people. And though you know billions won’t be attracted to your brand, you still ponder what your (and your brand’s) life would be like without these good-looking social media platforms. You’re not alone. Marketers’ flawed social media relationships […]

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Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce

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Editor’s note: We’re sharing insights from Content Marketer of the Year finalists in the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  All content, all the time. If that’s not Heike Young’s

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For Better Results, Think of Content Marketing Like a Product

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We’ve all worked on projects, right? They tend to consist of these elements: deadlines, timelines, due dates, deliverables, checklists, and project status meetings. What happens when one project is done? You move on to the next one. And that begs the question – can your content marketing achieve its potential if structured as a series

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