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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

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What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $1,000? $50,000? $100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach, strategist at Convince and Convert, offers an insightful grounding thought. “No matter what the […]

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How NASCAR Drives Better Storytelling With a Unified Team

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Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team.

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5 Research-Based Actions to Improve Your Content Marketing

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Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats

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Should You Worry About Your SEO and Google’s Mobile-First Index?

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Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion. In a series of tweets, Google touched on everything from a problem showing cached pages with mobile-first results to clarifying

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Your Editorial Calendar is Not Your Content Marketing Strategy

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Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At

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Your Must-Have Checklist for Successful Blog Promotion (Infographic)

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Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for

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How Content Can Ring Up a Better Retail Experience

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If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015

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