Company News

21 Things to Do (or Not Do) After a Social Media Algorithm Change

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it […]

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10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns,

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Be Inspired by These Content Marketing Awards Winners

At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best methods we know of when it comes to sharpening our skills and expanding our vision of what’s possible is to follow the examples set by some of the industry’s best and brightest practitioners.  I’m sure

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