If hindsight is 20/20, then this article offers both hindsight and foresight. We asked the speakers for Content Marketing World 2019 to put on their 2020 content marketing glasses and tell us where marketers are passing the vision test – and what’s still blurry. Here’s what 26 of them had to say. Seeing 20/20: Content creation […]
What’s Clear and What Needs to Be in Focus Read More »
Understanding something and being able to apply that knowledge doesn’t mean it’s easy to explain – especially when people understand the nature of things differently. Take content marketing, for example. How many articles have we written on this very site explaining what it is (and isn’t) over the years? Then add in how many articles
How to Set Your Clients’ Content Marketing Expectations Read More »
What are your brand’s stories? #ApostrophesMatter Let’s step into the world of brand storytelling a bit. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, it’s a place where many of us content marketers feel a little hamstrung. You see, when people get together to talk about telling a “brand
The Big Difference an Apostrophe Makes in a Brand’s Stories Read More »
You probably realize your newsletter ain’t the beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Let me ask – how do you measure the success of your newsletter? There are two easy ways: See
7 Easy Ways to Super Boost Your Newsletter Open Rate Read More »
Editor’s note: Given that engagement often sits near the top of the list of content marketing goals, we are publishing an updated version of this article originally published in 2016. The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage
3 Fixes for Your Engagement Measurement Mistakes Read More »
Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your competitors slouch glumly at their desks. We know what a home run is in baseball – it gets the biggest crowd reaction and sometimes decides the game. But what is its equivalent
32 (Surprising?) Ways to Define a Home Run in Content Marketing Read More »
Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with several bullet points touching on the strategy. And what about those quick conversations when your manager stops by your desk and tells you
Make Your Content Marketing Strategy Useful – Do It in Visuals Read More »
Editor’s note: Confusion still exists about how content and content marketing differ. It isn’t about the definition, but the difference between creating content and practicing content marketing. This post is updated to provide you with a better understanding and to be shared with your teams and executives. An e-book, a webinar, and a white paper
Content Is NOT the Same as Content Marketing Read More »
You know how it is. You’ve got plenty of ideas for a guest blog article, but what if you submit something that has been covered (embarrassing) or is too elementary for the audience (insulting)? The best way to take control of the situation, in my mind, is with science. And by “science,” I mean applying
How to Choose a Successful Topic for Your Next Guest Article Read More »
Imagine working at your content marketing job for a year. In December, you proudly look back on all the great content you and your team produced. And then a knockout punch arrives: Only 35% of your work was used. That’s a common scenario for many B2B marketers. SiriusDecisions reports, “60% to 70% of content produced
Get More Content Noticed, Stop the Bad Metadata Read More »
