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What Content Really Engages? The Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another post attempting to define content engagement from a qualitative or a quantitative perspective. This article captures what engagement looks like from the audience’s perspective. We asked the experts speaking at Content Marketing World to share what content prompts them to engage with or trust a brand. What #content prompts […]

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7 Social Media Metrics That Should Really Matter to Your Brand

Your social media pages have thousands of “likes” and followers. You think, “Awesome, this seems to be working.” But sooner or later you think: “Why aren’t we getting more sign-ups on the website? Why are additional sales not coming in? Something must be wrong.” You celebrated the vanity metrics only to realize they added no

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Burger King Teaches You How to Do Cause Marketing Wrong

We are in the era of the “silence, brand” meme. And rightfully so. This shoddy-looking, brand-mocking meme gained traction as more brands launched cause marketing campaigns on social media around topics they’ve never spoken on. People are seeing this less-than-authentic content as a stunt to pander to the masses and make more money. People on

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How to Run a Strategy-Focused Content Workshop

Content is the life force of marketing today. Every business is an information business first; its product comes second. In this age, content is what enables marketers to build, connect, and interact with customers at every touchpoint in the buyer’s journey. Newsletters, events, and courses are all great sources that content strategists, marketers, and consultants

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